Bringing Sexy Back to Cereal
People don’t eat cereal the way they used to (before school or work or while wearing your pajamas and watching cartoons on a Saturday morning). Nobody’s got time for that. And you can watch cartoons on your phone any time you want. Cereal is for binge watching. Or video gaming. Or for when you come home at 2am. So for General Mills, we connected the dots between cereal nostalgia and “cereality” with Hello Cereal Lovers, a late night pop-up cereal cocktail bar at the New York Food & Wine Festival where Rebel Chef Justin Warner made cocktails inspired by and infused with cereal. Cause really, who doesn’t want Lucky Charms with their Tito’s Handmade Vodka?