Legacy Vehicle For a Legacy Brand
Stetson celebrated 150 years of being a legendary and iconic American brand. To help Stetson Cologne celebrate the occasion, we turned to another legendary 150: A vintage Ford F150 pickup truck, which we transformed into something… legendary. We worked with a custom auto restoration shop to restore the beat-up-pick-up into a vehicle that embodied the Stetson heritage with classic and updated western touches throughout. And since this wasn’t our first rodeo, we took the truck where it would attract the most attention and become a vehicle (literally) for distributing samples of Stetson Cologne.