When Hamburger Helper mascot Lefty turned 40, he asked the Annex to help throw party to celebrate. So we teamed up with another “40”, New York party promoter, 40oz Van to throw the ultimate birthday party at The Good Room in Brooklyn, NY. We invited the NY fam to celebrate 4 decades of an icon, and they showed up big time.
Over 2,800 RSVPs, exclusive Lefty Edition 40oz Bounce gear, food by Lefty’s Bodega—over 750M impressions in addition to coverage in 11 publications including Billboard, NY Mag, Hypebeast and Mass Appeal.
It was an off the chain, unforgettable, influential, multicultural experience.