This summer, K-Y introduced a new product for gay couples. They asked us to help them make a big appearance at the Gay Pride Parade in NYC. So… we went there. Oh yes, we did. Partnering with Havas New York, we rose to the occasion and built a rather… prominent float to go along with their temporary rebrand: during Gay Pride Month in June, K-Y changed their name to GA-Y, to which we say: YA-Y.
Over 2 MM impressions, mentions in the NYT, Buzzfeed, and Gothimist, and better sex for everyone in attendance.